"When you dance, your purpose is not to get to a certain place on the floor.
It's to enjoy every step a long the way".

Wayne Dryer
Industry
E-Commerce
Role
UX + UI Designer
Tools
Figma
OPTIMAL WORKSHOP
Notion
Photoshop
OVERVIEW
Vibez provides dance professionals a platform to offer tailored dance programs. People's goals when dancing can be the workout, but people mainly dance because they love the social environment that dancing embraces. Our platform aims to impart the students the tools to be confident to dance in public and to take part of a growing community that shares the same enthusiasm.
See Concept Video
UNDERSTANDING THE BUSINESS
The Competitor Analysis was focused on these 5 comparison points: styles offered, price, level of lessons difficulty, features, add value. Steezy is the online school that was closest to the desired business concept.
RESEARCH INSIGHTS
The quantitative survey was filled in by 100+ persons.
The qualitative interviews were answered by 30+ persons.
The survey defined our 3 types of users:
  • Woman: gym studio fans, dance for fitness.
  • Men: socializing difficulties, dance to gain confidence.
  • Couples: have a common activity and fun.
UNDERSTANDING THE USER
USER PERSONA: In general the potential practitioners are introduced to dancing by a friend or an acquaintance who invites them to a dancing event or shows them a dancing style they already train. As this person is not yet mentally ready to dance in public, makes research on the internet on online dancing lessons. The potential student goes through these 7 stages:
BUILDING A CONCEPT
The site map was the most challenging part of this product. It is the ideal path of this project that the user purchases a membership and for this purpose, the website needs to have a clear structure.
To organize the site map a Card Sorting using Optimal Workshop was created, in this activity, 20+ participants organize the website sections.
SITE MAP
The future student has the possibility of watching a preview of a class, involve directly in a full access membership, or a tailored program. If the user chooses a personalized program a questionnaire would be needed to be completed to receive a customized plan.
USER FLOW
In the user profile, which can be accessed only after paying a membership fee, there are saved playlists, recordings, and a calendar that notifies the user when to participate in a lesson.
WIREFRAME AND TESTING
It was also decided that a 3 days trial was a good offer for the potential dance trainees to get to know the Website and decide on purchasing a membership.
VISUALS
The idea of the logo was born from the word Vibes, it represents energy, movement, and connection. Vibez is meant to be for everyone and to train everywhere, colors are gender neutral and bright to transmit the positivism and the vibration of dancing.
Dance improves health, humor, concentration and promotes inclusion.

END RESULT

DESIGN IMPACT
The design impact of Vibez is promoting self-confidence so that the students get ready for the offline dancing world.
NEXT STEPS
Some of these features that are thought to belong to the community section of the Website are dedicated to allowing the users to create social networks using social tools, through exposure or gamification.